TASA ID: 7210
* This article was originally published in Pages magazine, Winter 2018, published by Lane Press in South Burlington, Vermont. www.pagesthemagazine.com
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You invest a lot in your content. As a publisher, it’s everything. You commit money, time, and talent to creating original content that’s valuable to your particular audience — and this resulting content effectively constitutes your brand. It’s who you are.
As such, you want your content to be available and accessible only through you (or through established relationships that preserve the stamp of your brand). To leverage your investment, you want readers to get your magazine to read your content. Go to your website to access it. Attend your events to see, hear, and experience it. You don’t want anyone copying and distributing your content in a way that separates it from your publishing brand.
This is what copyright is for.
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