a
Menu
0

800-523-2319experts@tasanet.com

Articles

The Salonpreneur Revolution: Empowering Independent Pros Through Entrepreneurship

TASA ID: 22108

The beauty industry is currently undergoing a significant transformation fueled by entrepreneurship and innovation. Traditional salon models are making way for an increased demand for fresh concepts that offer beauty professionals greater independence, flexibility, and career empowerment to become a “salonpreneur.” 

How Generative AI is Revolutionizing Marketing Efficiency

TASA ID: 22108

The marketing world is being transformed by the rise of generative AI. As this technology improves, it allows marketers to be more efficient, creative and data-driven. I recently spoke with Ben Dutter, Senior Vice President of Strategy at Power Digital, to get insight on how generative AI is impacting marketing.

Don't Fall For These 3 Psychological Tricks Black Friday Sales Use to Make Us Buy More

TASA ID: 22108

Imagine you put on an old coat that you have not worn in a while, and to your surprise find a crumpled $20 bill in your pocket. How good does it feel? Do you go up half a notch on a one to 10 mood scale, or maybe a full notch?

Let’s imagine a different scenario. You’re buying ice cream from an ice cream cart and take out a $20 bill to pay. Suddenly, a gust of wind sweeps it from your hand and into a nearby sewer grate. What does that do to your mood on the one-to-10 scale?

Why Did Adidas Wait So Long to Drop Kanye West?

TASA ID: 22108

"Adidas does not tolerate antisemitism and any other sort of hate speech… the company has taken the decision to terminate the partnership with Ye immediately," according to its October 25 news release. That statement conveys a principled and admirable stance against the antisemitism shown by the rapper formerly known as Kanye West after his anti-Semitic tweet on October 10 that he would go “death con 3 on JEWISH PEOPLE.”

Yet Adidas waited much, much longer than other companies that cut ties with Ye. Even Ye’s own talent agency dropped him before Adidas. In fact, Adidas delayed so long that Ye taunted them on his October 16 appearance on the Drink Champs podcast, saying, "I can say anti-Semitic things, and Adidas can't drop me. Now what? Now what?"

The Danger of Armchair Psychology

TASA ID: 22108

Imagine you are driving along the highway, and see an electric sign saying, “79 traffic deaths this year.” Would this make you less likely to crash your car shortly after seeing the sign? Perhaps you think it would have no effect.

Neither are true. According to a recent peer-reviewed study that just came out in Science, one of the world’s top academic journals, you would be more likely to crash, not less. Talk about unintended consequences!

The study examined seven years of data from 880 electric highway signs, which showed the number of deaths so far this year for one week each month as part of a safety campaign. The researchers found that the number of crashes increased by 1.52% within three miles of the signs on these safety campaign weeks compared to the other weeks of the month when the signs did not show fatality information.

That is about the same impact as raising the speed limit by four miles or decreasing the number of highway troopers by 10%. The scientists calculated that the social costs of such fatality messages amount to $377 million per year, with 2,600 additional crashes and 16 deaths.

RSS
1234

Theme picker

Categories

Loading
  • Let Us Find Your Expert

  • Note: This form is to be completed by legal and insurance professionals ONLY. If you are a party in a case that requires an expert witness, please have your attorney contact TASA at 800-523-2319.

Search Experts

TASA provides a variety of quality, independent experts who meet your case criteria. Search our extensive list of experts now.

Search Experts
b