Category: Articles, Business & Commerce, Communications, Marketing, Media, Resources for Attorneys Professional Malpractice or Failure to Perform: When Communications Go Awry TASA ID: 2156 In the communications field, there are numerous types of professions and service providers that are utilized to communicate for numerous purposes to various types of target audiences. Such purposes could involve: disseminating information; creating or generating awareness; creating, building, developing or repairing an image, reputation or brand; generating ongoing visibility; promotion or marketing of a product or service; or communicating in crisis situations to disseminate vital information and/or correct negative impressions or incorrect information. The most prominent type of service professionals that are contracted for these purposes are in the fields of public relations; advertising and marketing. Read more
Category: Articles, Communications, Marketing, Media, Resources for Attorneys Harmful Media Exposure: Beware Of the Hidden Sources of Damage TASA ID: 2156 When it comes to the positive perception of someone or something, there is a saying that is at once ominous and very true: “It can take years to build a reputation and seconds to destroy it.” There are an infinite variety of ways that a negative perception can be generated through various forms of harmful communications. One of the most common – and impactful and damaging – is through the mass media. It’s not supposed to be that way nor should it be. Read more
Category: Articles, Business & Commerce, Communications, Marketing, Media, Resources for Attorneys, Resources for Experts PLAYING THE “MEDIA CARD” An Invaluable Weapon Often Critical to Litigation Success TASA ID: 2156 It is six weeks until the five year anniversary of the filing of a $14 million construction defect lawsuit and the plaintiff’s law firm has run out of legal options. The presiding judge of a Los Angeles Superior Court branch has put out the word that he will let the suit “die” because he didn’t have a courtroom large enough and wasn’t going to tie up a judge for six months. Read more
Category: Articles, Business & Commerce, Communications, Marketing, Media, Resources for Attorneys From Fantasy To Reality: A Time For Awakening TASA ID: 2156 Once upon a time, those who dispensed legal counsel and services were able to build successful businesses because they worked hard, served their clients well, had good reputations and were reasonably visible in the community. They found work through people they knew, referrals by other professionals or through people they met in organizations. Read more
Category: Articles, Business & Commerce, Communications, Marketing, Media, Resources for Attorneys, Resources for Experts Defamation: The Stain That Can Never Be Removed TASA ID: 2156 Defamation is a form of negative communications which is easy to apply but nearly impossible to completely remove. Defamation is defined as “the action of damaging the good reputation of someone. Defamation results from some form of negative communications, whether written (libel) or verbal (slander). Negative communications are extremely powerful and in, most instances, difficult to counter or overcome – mainly because of human nature and psychology. When some person, business or entity is defamed, there are factors that come into play that generally are irreversible. Read more
