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Nobody wants to think about failing; to devote time and energy and not succeed is heartbreaking. More is invested in original ideas than ideas taken from somebody else or imitated. Imitation can be a form of flattery, or a theft of ideas. This is a very thin line, but when done wisely, great success can be achieved. While the imitation may have a proven success rate, the original idea may be a completely new venture that is not yet in the market.