Intellectual Property Litigation Surveys: Determining the Costs

TASA ID: 961

On September 26, 2013, at 2 p.m. ET, The TASA Group, Inc., in conjunction trademark, brand and marketing expert James Berger, presented a free, one-hour webinar, Intellectual Property Litigation Surveys: Determining the Costs, for all legal professionals. 

This webinar addressed the reasons for using or not using a survey when determining the costs associated with Intellectual Property litigation.   

In addition, the presentation covered the following:

1.      How many interviews or responses are needed for significant results in such IP litigation surveys?

2.      How many research venues are needed?

3.      How do you gauge the effectiveness of results?

4.      What can the client expect to pay for this research?

About the Presenter:

James T. Berger is the principal of James T. Berger/Market Strategies, an Illinois-based company.  He conducts extensive consulting and expert witness work for intellectual property attorneys throughout the U.S. This expert focuses on the likelihood of confusion, trade dress, secondary meaning, generic-ness, and distinctiveness issues.  In addition, Mr. Berger develops surveys and also critiques adversarial surveys.  He also co-authored Trademark Surveys-A Litigator's Guide (Oxford University Press) with Mark Halligan of Nixon Peabody.