The TASA Times



Categories: Blog, Quotes

The Digital Approach


Judy Goldberg of Sony Pictures is attributed with this quote: "You don't need a digital strategy, you need a business strategy for the digital age." When breaking into the business world and facing the digital nature of our society, it is essential to develop a business strategy that accommodates it.

This business strategy needs to include digital advancements and how people communicate in the here and now, which is largely digital or technologically based. Incorporating the current methods of communication will keep a company current and at the forefront of consumer's minds. If a business is willing and wanting to meet people where they are in the world, especially digitally speaking, they will become cutting edge and removed from the old-timers' business strategy.

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