The New Wave of Consumerism

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As a consumer, buying a product is an endorsement of sorts that puts money towards a company and what they support. Companies that support prevalent environmental and social issues are drawing attention from people as a unique way to support change. The term "voting with dollars" has come to light and means that people are looking to businesses to initiate change, instead of relying on influencing the government.

The article "Becoming More Transparent and Accountable: A Blueprint for Business" highlights the emerging reasoning behind consumers' spending, and evaluates how businesses can utilize this. Also, issues are recognized that need more support and attention. Please read the enlightening article here to be an informed consumer and business professional.