The TASA Times



60th Anniversary Series: Corporate Serendipity


According to Merriam-Webster, serendipity is defined as "luck that takes the form of finding valuable or pleasant things that are not looked for". Jay Rosen describes the founding of TASA as an instance of serendipity.

As the image above suggests, many aspects bridge the gap between serendipity and opportunity. Taking chances with the addition of some coincidences, a little bit of fate, and some luck all go into turning serendipity into opportunity. Having an instance of good luck is supremely cherished, especially when starting a business. Coming upon an instance that seems to be laid out perfectly is the dream, and not taking the instance for granted is wise. In the beginning, a business requires a great amount of work; a fact which is understood by successful business owners. Recognizing opportunity and working with what has been thrust upon the company is necessary in order to establish a long-lasting, thriving business. The amount of work in the beginning may seem insurmountable, but the long-term payoff will ultimately be more than company starters can imagine.

Please listen to the following clip to hear Jay's words about serendipity at TASA and take the time to think about moments of serendipity in your own life.

Corporate Serendipity from The TASA Group, Inc. on Vimeo.

(Please turn up speakers in order to hear audio.)

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