Whitepapers

TASA ID: 22108

The world of work is undergoing a seismic shift, with remote work at the epicenter of this transformation. My conversation with Brendan Chard, owner of The Modern Firm—a one-stop-shop marketing firm for small law firms—sheds light on the intricacies of managing a business that operates entirely in the digital realm.

TASA ID: 22108

Can remote work really improve productivity? Sean Maguire, President of Synivate, offers a fascinating perspective on this question in my interview with him. Founded in 2011, Synivate began as a traditional in-person IT service provider. However, the nature of the IT industry, coupled with the advent of COVID-19, prompted a natural progression towards remote work. The result? A remarkable improvement in team rapport and productivity.

TASA ID: 22108

In a world where traditional office settings are increasingly giving way to remote workspaces, the approach to leadership, performance management, and team cohesion demands a radical transformation. My recent conversation with Tyler Jordan, the Founder and CEO of Jordan Digital Marketing, sheds light on this paradigm shift. Through this dialogue, we explore the intricacies of nurturing a high-performing remote team, fostering a culture of trust, and the pivotal role of radical transparency in remote work settings.

TASA ID: 22108

The marketing world is being transformed by the rise of generative AI. As this technology improves, it allows marketers to be more efficient, creative and data-driven. I recently spoke with Ben Dutter, Senior Vice President of Strategy at Power Digital, to get insight on how generative AI is impacting marketing.

TASA ID: 22108

A strong company culture is no accident. It takes thoughtful intention, investment, and commitment to nurture. And in a world where remote and hybrid work continues to rise, culture can seem elusive. But there's one simple yet profound fuel for culture that companies too often overlook: connection.

As Bruce Zicari, CEO of The Bonadio Group, shared in his interview with me, culture serves as the "secret sauce" for his firm's impressive growth. The accounting and consulting company, with roots in upstate New York, has expanded from a startup to a national top 50 firm serving clients nationwide over the last 40+ years, The catalyst? "Our culture and our people," said Zicari. In addition, how does The Bonadio Group stoke its culture amidst growth and across 10 geographic locations? Through human connection.