Category: Intellectual Property What IP Attorneys Should Know About Expectations and Costs for Survey Research TASA ID: 961 In likelihood of confusion, trade dress, and secondary meaning cases, I am often called upon to develop surveys based on personal interviews at shopping malls, research centers, or via telephone. Most attorneys who have never personally been involved in such research generally ask a number of key questions such as: Read more
Category: Intellectual Property Practical Market and Technical Research for IP Litigation and Investigations TASA ID: 115 During the course of patent, trademark, or copyright application, prosecution, litigation, or licensing work, the need for independently obtained marketing/business and technical information and research often arises. Although the client and law firm may have some of this information, the need to perform some cost-effective, timely "MBA and/or Technical" type of assignment by engaging a marketing and/or technical researcher/expert may be justified. Read more
Category: Entertainment, Intellectual Property Unpublished Authors and The Battle Against Copyright Infringement TASA ID: 3919 Don’t all authors deserve copyright protection? Why do established production companies believe they can use and abuse the up-and-coming writer? Why do studios believe they can just mine the written word of someone who has not yet made a name for him or herself or enjoys the protection of top tier representation? Read more
Category: Automotive/Trucking, Engineering, Intellectual Property, Transportation Autonomous Vehicles TASA ID: 2246 Driverless vehicles, or as they are called autonomous vehicles, are a major topic of interest these days. A self-driving vehicle offers many advantages to the public, especially to the elderly and people with physical impairments who otherwise would not be able to drive. Then there is the issue that autonomous vehicles do not get drunk or become drowsy, and are not distracted by cell phones or children in the back seat. Thus they should, in principle, reduce the incidence of accidents and injuries to occupants. Another advantage suggested by the concept’s supporters is that by controlling speed and vehicle spacing patterns on highways, better overall fuel economy can be achieved and CO2 emissions reduced. Read more
