Category: Financial/Economic, Safety, Security Safe Deposit Boxes: Profit Center or Loss Leader? TASA ID: 1018 As a nationally recognized safe deposit box specialist, I am often asked what techniques could be put in place to transform this “loss leader” into a lucrative endeavor. My answer is always simple and concise: know your market, evaluate and train your department staff, and review your box rental rates, fees, programs and policies. Read more