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Creating a Culture of Invention

TASA ID: 1865

Today's executives are expected to exploit all assets of their organizations to the maximum extent. Whether corporation, university or non-profit institute; whether private or public, their leaders must compete by first protecting company assets and then deriving maximum value from them. "All assets" include the organization's intellectual property that can represent a significant, sometimes crucial, bank of assets.  Effective, aggressive management of intellectual property (IP) can result in licensing and implementation of important technologies that are a benefit to society, and in financial benefits for the owner organization.

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